Marketing

FAST LANE TO EUROPEAN BUSINESS!

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Speedgroup can assist companies in marketing of brands, products and services on the European Drag Racing scene. We interact with teams, track operators and event organisers, sanctioning bodies, media, corporate partners and fans. The options below are examples of services provided by Speedgroup. Don´t hesitate to contact us with inquiries – We are happy to advise without any obligations!

Contact:
Birgitta Blakstad Poolsaar – Sales & marketing co-ordinator
birgitta.b.poolsaar@speedgroup.eu

POWERFUL BUSINESS OPPORTUNITIES ON OFFER
The exciting and entertaining world of European Drag Racing can offer attractive solutions for businesses faced with the challenge of increasing competition for mindshare of customers and business partners. The Summit Racing EDRS Series, which is operated by Speedgroup in co-operation with track operators, teams and class associations provide unique  business opportunities. To create new business, repeat business, brand and product awareness.

Here are examples of what Speedgroup have on offer

• Web advertisement
• Contingency Program – targeting active race teams in all or selected classes. Encourage new and repeat business, create brand and product awareness
• Brand marketing on series and/or event level
• Class Partner packages
• Corporate VIP-hospitality: for staff and/or customers – provide memorable experiences including behind the scene visits and exclusive guided tours
• Promotional sampling at the tracks
• Networking opportunities: Connect with new partners and/or customers through our network. – Target markets include active race teams, championship event spectators, other corporate partners.
• Promoting brand awareness to a targeted market (active racers, championship event spectators, other business partners.)
• Product Marketing – incl. on-site sales/promotion/exhibiting during championship events.
• Online presence through media championship coverage (event reports, customized articles, Speedgroup´s websites etc.)
• Web-TV advertising (selected events)

Find out how becoming a business partner can be of benefit to your business!